Tim Malone, MCSE Camarillo, CA (818) 257-0513 firstname.lastname@example.org
Director of Training at Softeam
Jan 85 to Jun 86 - Director of Training / Editor - Softeam Distribution
I worked at Softeam from January of 1985 to June of 1986. My title when I was hired was Director of Training. My boss was Bob Shumate. My title when I left was Editor of the Ingram Journal. Softeam was a software distribution company. The President of the company was Mark Vidovich. The Chief Financial Officer was Dennis Marquardt. Some of the people I worked with were Libby Weigand who later became my boss at Kenfil. Her Cousin in law, Doug Weigand worked there as one of the outside sales managers. I also remember Dani Gaskill, her husband Norman who was the warehouse manager and her brother, Roland. Corrine Day was another of the top salespeople. Everybody I’ve mentioned so far also ended up working for Kenfil after Softeam was bought out by Ingram. There was also Charlie Seiler, who worked in purchasing at Softeam and became the purchasing manager at Kenfil. Charlie went on to Softsel/Merisel and became the director of their commodity desk buying and selling computer chips. Jeff Swanson was another of the top salespeople I remember. He and Bob Shumate and Mark Vidovich had worked at Pacific Stereo before joining Softeam. Bob was with Pacific Stereo for ten years as a district manager and worked for Mattel before that.
Bob and Jeff had me teach them a class to make sure that I could teach before I got the job. I could see that Bob and Jeff were impressed. I was in charge of training a bunch of neophyte salespeople who knew very little about computers and help them understand the products there were selling, especially all the different disk formats and operating systems. I helped setup weekly training meetings for about six months before I became the editor of the Softeam Journal. Sharon Seto took my place as the director of training. She married the head of the testing labs, who I actually interviewed with first. He had placed a job in the LA Times for a software tester and I responded. He said I was overqualified but introduced me to Bob who was looking for a Director of Training.
I worked with Nancy Solorzano, the director of Marketing when I started the Softeam Journal. She sold the ads for the paper and we split the commission. Some months it brought in an extra $2,000 above and beyond my $3,000 salary, which was a good salary in those days. I also got spiffs when I was arranging the internal vendor training for the sales staff. Actually, I conducted three kinds of training 1) Technical, which I conducted, 2) Product, which I arranged with the vendors at lunchtime at least three times a week, and 3) Sales training, which involved videos and audio training courses as well as an in-house sales seminar or two. I seem to recall helping arrange some off-site vendor training meetings as well.
Jumping ahead, Bob and Nancy ended up working together at a
software database development language company called Clarion out of
After a few months as the director of training, I proposed
the creation of the Softeam
Journal, a monthly tabloid-sized publication to be distributed to computer
software resellers. It was accepted by
Bob and Mark and quickly became a key part of attracting investor attention for
Softeam, which was bought out by Ingram Software late
in 1985. Each month, I would fly to various
software companies, interview the presidents or founders or whomever I thought
would make for an interesting story. I
took Chuck Sloan with me as the photographer and
recorded our interviews. Chuck had
experience publishing a newspaper for the Rams football team through a
connection with his dad who was a sportswriter.
Chuck later went on to publish his own newspaper for the
After Ingram software (formally Software Distribution
Services out of
I was recruited by Ingram when it was Micro D and made a mistake by turning them down. They wanted to put together a newspaper like I had put together. Chuck picked up on the offer and worked with them for several years helping them produce their newspaper. I wonder what my career would have been like if I had gone to work for Ingram Micro way back in 1986. I tried for years to get hired on there later but without any success. Chuck’s current claim to fame is that he served a one-year term on the board of directors for the Screen Actor’s Guild. He was appointed to the position after Steve Allen died in Nov of 2000. Chuck always was an aspiring actor and has done quite a few commercials and guest roles on various TV shows. He now runs his own tax business for actors.
Mark and Dennis went on to work for Day Runner, Inc. Mark was the chairman and Dennis was the CFO. I see another name associated with Day Runner that I used to know at Softeam – John Kirkland, who was the computer guy, is the VP of Operations at Day Runner.
Here’s some information on the guy I first interviewed with,
Steve Nemzer: “Steve Nemzer,
Vice President, VeriTest Services,
Lionbridge Technologies. One of the
pioneers of outsourced testing, Steve Nemzer
co-founded VeriTest in 1987 to provide services to market-leading platform and
component makers. His first client in the new venture was Intel, for whom he
helped test the 386 microprocessor and 387 math co-processor. During the last
11 years, he has led VeriTest to prominence as the premier test lab for both
hardware and software developers. Prior to his tenure at VeriTest, Steve was
employed for five years by entrepreneur George Tate in connection with a number
of business ventures: developer Ashton-Tate (makers of dBASE),
and aggregator Softeam (acquired by Ingram/MicroD). He is a graduate of the
More on Softeam from Ingram
Micro’s web page: Ingram Micro, Inc. is
the result of a 1989 merger between Ingram Computer and Micro D. Ingram
Computer began as Software Distribution Services (SDS), founded in
I seem to recall that Jeff Swanson moved on to join a company that George’s Tate’s partner Wayne Ratliff founded up in Lake Tahoe or was it Migent with Carl Gritzmaker? Softeam’s early history had a lot to do with George and Jill Tate, Hal Lashlee, Software Plus, Discount Software, dBASE II, Wayne Ratliff. George Tate died in 1985 at age 40. I have also read that he died in Aug of 84 and Aug 10, 1983. His wife, Jill Tate, inherited his part-ownership of Softeam.
Other names: Corinne Day, Account Exec; Don Barnes, AP Clerk; Marinna Lipana, Personnel Assistant; Jim Strauss, Sales Manager; Steve Van Syoc, MIS; Jannet Benz, HR Manager; Tom Cipolla, Inside Sales Mgr; Pam Roberts, purchasing; Salespeople: Wes Inomoto, Mark Przybylski, Sharon Weitz, Jim Hresko, Jim Strauss, John Mitchell, Don Davis, Chris Knutson, Michael Allen, Rick DiStefano, Kathy Burns, Mark Andrews, Walter Wagner, Duke Ostendorf, regional sales; Mary Gonzales, customer service; Elizabeth Wright, Executive Secretary, Darrell Miller, vertical sales; John Kirtland, General Manager Operations; Tom Reese, Regional Sales Manager; Shelly Davis, Purchasing; Steve Ediger, New Products Manager; Sandy Brunner, marketing;
Ingram purchased 51% of Micro D in Jan 1986 from Lorraine
Mecca, founder of Micro D. Jordan Levy
went on to be a Vice President at Software Etc for a few years then started his
own consulting and investment management business called Seed Capital Partners with Ron Schriber, also one of the founders of Software Distribution