Tim Malone, MCSE Camarillo, CA (818) 257-0513 email@example.com
Jun 86 to Jun 87 - Outside Sales Manager - Computer Technology, Pomona CA - a local computer retail store that sold Apple, Amiga & Epson computers. Introduced IBM clones to the company and successfully sold over $100,000 worth of retail computer products each month at high margins. Hired and trained outside sales staff to pursue specific vertical markets such as medical/dental, legal and automotive.
Working at Computer Technology in
Ross was one of the nicest guys I have ever met. He was a child actor and appeared on stage
and screen for many years in various productions, most notably replacing Mary
Martin as Peter Pan on Broadway sometime in the 1960s. I believe Ross is retired now but is still an
Apple Macintosh enthusiast and you can find him on various Mac clubs and boards
around the county. I have not heard from
Ross for many years so if you have a lead on where I can get ahold of him,
please let me know. Last I heard he was
an instructor in Graphics and Multimedia at
Chuck was (and still is) an aspiring actor who has appeared
in various episodes of many TV shows (Matlock, Silk Stockings). He currently runs a tax preparation business
Because of their close proximity to the Claremont Colleges, Computer Technology was the #1 reseller of Amiga and Epson Computers in 1985 and 1986. There were times I would walk into the store and find a new shipment of 50 computers in the back room, which would all be sold and out the door by the weekend. I remember one memorable sales event in particular where Computer Tech sold over 200 computers in one weekend. I could not even get into the store that Saturday because it was so crowded.
The store was owned by Claremont Construction and many of the backoffice functions were performed by employees of the construction company. Because of the high volume of computers going through the store, the owner hired an outside consultant to help with the management and growing pains. Ross and Chuck were great salesmen mainly because they were both great actors, but neither had the time to deal with the day-to-day management of the business at that time.
I came to Computer Technology at a time when they were trying to diversify beyond the walk-in retail traffic and into outside sales. Because of my ties to the distribution side of the industry I was able to bring business relationships that allowed us to introduce and sell our own IBM clones at rock-bottom prices. My first month there I sold at least 20 clones and I and my staff had no problem selling at least that many every month for the next year.
I put into place a vertical market program focusing on medical / dental billing, legal practices and automotive stores. I hired and trained half a dozen salespeople and together we built up a professional clientele that Computer Tech had not previously enjoyed. Most of their sales up to this point had been one time sales to students and teachers. I used my expertise and experience in networking to get into large local businesses that needed support and troubleshooting on their Novell networks.
One of the problems with growing businesses is putting together the support organization to keep the product coming in and the bills paid on time. Computer Technology was not immune to these growing pains. Unfortunately, professional management has a tendency to stifle the entrepreneurial spirit. The construction company brought in a new manager who immediately implemented tight procedures, controls and forms which had a noticeably demoralizing effect on the staff and as a result, sales plummeted.
My staff began to leave one by one to join other enterprises and I accepted an offer from another local computer reseller that was just beginning a growth period. I look back on my time at Computer Technology with fondness. Even though the store has long since closed, I still remember the exciting times we had there working as a team, making lots of money both for ourselves and the company. If ever there was a classic boom and bust story of the early days in computer retailing, Computer Technology of Claremont was it.